„So what is Bezos up to? One theory is that this is an easy buy with chump change to allow him to experiment and influence.
Another is that he has some ideas to truly save newspapers.
I still subscribe to and prefer the paper product, out of long habit. But I expect it to disappear. Newspaper websites, meanwhile, lag well behind Amazon in slickness and ease of use. But they only have a handful of people designing them, while Amazon has thousands.
What Bezos might be able to do is increase the usefulness of newspaper websites exponentially be linking information. One story would be accompanied by referrals to others in the archives, without requiring a tedious search. A click would call up pictures, maps, charts, and historical timelines. Each jump would bring up a pop-up ad or, better yet, an ad with consumer reviews, expert analyses, and on and on. Then links to relevant books. Television shows. Movies. A newspaper web page would become the preferred home page for consumers.”